Study 09
Retrospective market observation
Study ID: CHRS 09
Research question
How did buyers respond to visually imperfect farm produce?
Location and scope: Puerto Rico · local market trial.
Principal site: Copper Hill, Las Marías & Maricao, Puerto Rico (local markets)
Approach and context
Copper Hill brought visually imperfect produce, including mangoes and carrots, to local markets as part of an exploration known as Fruta Fea. This is an exploratory market record included for context, not a research study.
- Classification
- Exploratory market trial
- Research domain
- Agricultural Economics
- Research site
- Copper Hill Farm, Las Marías & Maricao, Puerto Rico
What the record supports
The trial raised questions about how appearance influences what shoppers choose and which farm products can find a market.
Retrospective market observation; dates and sales records await reconciliation.